💡 Local’s Tip

Visit on Thursday evening for the Downtown SLO Farmers’ Market—arrive by 6:30 PM to snag parking and enjoy BBQ from local vendors, live music, and the festive street atmosphere. Grab dinner at Firestone Grill (tri-tip sandwiches) or Luna Red (tapas). Don’t skip Bubblegum Alley (700 Higuera St)—it’s weird but iconic.

What Visitors Are Saying

Visitors love the vibrant college town energy, Thursday night farmers market, and eclectic mix of restaurants and boutiques. The historic mission, Bubblegum Alley, and proximity to wineries make SLO an easy and rewarding 15-minute drive from Pismo.

Plan Your Visit

Best Time to Visit: Thursday evenings for the iconic farmers market; spring and fall for ideal weather; avoid Cal Poly move-in/graduation weekends

Hours: Downtown shops 10 AM – 6 PM; restaurants until 9-10 PM; Thursday farmers market 6-9 PM

Address: Downtown San Luis Obispo, CA 93401 (Higuera Street corridor)

Parking: Metered street parking ($1.50/hour, 2-hour limits downtown); paid parking structures on Palm St and Marsh St (~$1.50/hour)

Accessibility: Fully wheelchair accessible downtown sidewalks and most shops/restaurants

Frequently Asked Questions

How far is San Luis Obispo from Pismo Beach?

SLO is about 20 minutes northeast of Pismo Beach via Highway 101. It’s an easy inland drive, making it perfect for a half-day trip or dinner outing.

What is the Thursday night farmers market in SLO?

The Thursday night Downtown SLO Farmers’ Market (6-9 PM) is a beloved weekly street festival on Higuera Street. Vendors sell fresh produce, BBQ (famous tri-tip and ribs), baked goods, and crafts. There’s live music, street performers, and a festive atmosphere. It runs year-round except major holidays.

Is Mission San Luis Obispo worth visiting?

Yes, especially for history buffs. Founded in 1772, it’s an active parish with beautiful gardens, a small museum, and a peaceful courtyard. Admission is free (donations welcome). The mission is right downtown, so you can visit before exploring shops and restaurants.

What is Bubblegum Alley?

Bubblegum Alley is a quirky 70-foot alley near Mission Plaza where walls are covered in used chewing gum—decades worth! It’s oddly fascinating and makes for unique photos. Located at 700 Higuera Street between Broad and Garden streets.