In the past decade, social media has been a source of immense change in interacting with one another. What were once simple interactions became more complicated as people found out who they were and connected with others more personally. In today’s society, you must have an online presence to connect with your community. Here are four ways that you can do that:
1) Create local campaigns
Creating local campaigns can get your small business connected to the community. These campaigns should be things that are relatable to the community, such as food drives or donations. This can create a sense of trust between your small business and local people.
If you aren’t sure where to start with these types of ideas, Damon Becnel has given us a small list for some inspiration:
-Donate blood every year during National Blood Donor Month (June)
-Host an event at your office for National Child Awareness Month (April)
-Sponsor local youth sports teams throughout the year via Facebook events
You could also focus on giving back in general by having employee volunteer days so everyone can participate! For example, you could sign up employees at different times each month to visit nursing homes together around town.
2) Share tips on running a successful business
Don’t be afraid to share the things you have learned in your experience with running a small business. This can help other local people learn more about how they could become entrepreneurs and start their businesses. A great way to do this is by hosting an online webinar or starting up a blog! These posts allow you to connect with people on different levels because it gives them insight into what goes on behind the scenes at your company.
Another effective idea would be to share pictures from events hosted at your office, like holiday parties or special celebrations for employees who reach milestones (such as completing five years). This post will show customers what kind of environment they can expect when visiting your place of business while also encouraging others to check it out!
Lastly, you can also share what inspires you as a small business owner. People love to learn from those who have been successful in their field, and reading about your journey will give them hope for the future of entrepreneurship.
These posts are great because they show people that more than just work is going on at your company – social activities do exist! This gives customers an insight into how much fun being a part of the community can be if they choose your local company, increasing sales. You want to increase sales anyway, right? So why not try something new by connecting with the community?!
3) Ask for feedback from customers
Customers will always love to give their opinions, and they want businesses that are willing to listen. Asking for feedback is a wonderful way of knowing what your customers think about your business, which can help you improve upon the things that aren’t working.
You could also solicit suggestions from clients on how you should change or update products or services to make them better suited to community members’ needs. This gives people more incentive to shop at local companies because it shows them new features are being added all the time!
Lastly, taking polls with different types of questions now and again allows you to connect even further with those who use your service or buy your product regularly- this encourages loyalty and future purchases.
This is another great post idea because it shows people that you are open to new opportunities and changes, making customers feel more involved in the business. If they have a say in how things go down at your company, they will be more likely to continue doing business with you!
You can also ask for social media feedback by posting polls or surveys about what kinds of services would best suit local customer needs. This way, if some gaps are being filled within the community that only specific companies offer- you’ll know who those businesses are so that maybe one day soon, their loyal customers could become yours!
4) Host contests
Hosting contests is a fabulous way to get new customers involved with your company because it allows them to interact with one another- this then creates that sense of community again!
You could host contests for Mothers day, Father’s Day, Grandparents day- this allows you to connect with the different generations of people in your community. It also shows that you are willing to do anything necessary to make customers feel appreciated and respected during these holiday seasons!
Another way that hosting contests can benefit local businesses is by promoting goodwill within the community. This type of post will show everyone what great things can happen when small companies work together towards a common goal!
People love free things, so they will be more than happy to participate in the contest and contribute their entry, making them feel like more of an active participant rather than just someone who passively reads about events on social media or through blog posts.
Lastly, asking questions about events or issues happening locally allows you to learn more about current news while providing value for those who read it. Sometimes all people want from their business owners is information on any updates regarding products they regularly use. You might even inspire others within the local area to create similar contests of their own; after all, you know how fun it feels when you win something, right?!? So why not try hosting your very first giveaway today!?
These are four ways you can connect with your community as a small business. If you are an entrepreneur or small business owner in Pismo Beach, connecting with your community is important. The more people know about what you do and like, the better chance of success for your company!
